MARKETING
Marketing is creating irresistible experiences that connect with people personally and create the desire to share with others.
Saul Colt
All major Marketing Management decisions can be classified in one of the following categories: Product, Price, Place, Promotion Packaging Positioning and People. These are the variables that we can control in order to deliver the best customer experience in your target market.
STRATEGY
“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
It’s well known that a successful business strategy is always related to the pursuit of sustainable competitive advantage, therefore always looking for a way to differentiate and to become unique in your marketplace and superior customer experience.
Business Development
“it’s not about any get-rich-quick formula.”
Unknown
Business development is not about any get-rich-quick formula. It is all about creating suitable opportunities for that specific goodwill to retain for a long period of time.
The basis of Business Development is about creating long term value or long term positive image of an organization in the minds of customers, stakeholders, markets on. The process of business development is all about identifying these interconnected networks, which will create new opportunities for growth.
SALES
It used to be that people needed products to survive. Now products need people to survive.
Nicholas Johnson
“Great sales management properly applied is the least expensive, most effective, way to increase revenue and margins, market share, cash flow, return on investment, and net present value, as well as to beat the competition and make yourself a hero. . . . It costs far less to properly hire, train, compensate, motivate, and evaluate salespeople, than to do this poorly.
OPERATIONS
“You cannot always wait for the perfect time, sometimes you must just dare to jump.”
Unknown
When all is said and done, your strategy is clear and your marketing plans are aligned. The sales team is trained and ready to go…. Can you operationally deliver on the needs of your staff, customers and suppliers? This is an area often overlooked. Production, Services, Supplies and IT form a critical mesh in your ability to “deliver” on your customer experience.
Growing your business through Customer Experience, are you geared to deliver?
From lead generation to the sales and support cycle the customer needs to be put first…
Financial constraints and the lack of access to talent should not limit your business growth and success. Let us use our extensive experience in Corporate, Medium and Small business to help you grow your business.
Whether it is Systems, Coaching, Implementation, Measurement, Management or Technology that you need to give your customers the experience that will ensure loyalty, we would love to work with you.
Is your company or brand ready for the next 5 years?
Integrity – “it’s all about building trust.”
It always takes more effort to ensure your business, your brand and everything you do is done with Integrity. However, when customers experience this, they become customers for life.
With 5 generations in the workplace, are you reaching your potential customers?
Different people require different approaches. This makes the way they purchase and how they choose to be supported a challenge for most organisations! How can you use this potential problem to leapfrog your competitors? Lets Talk
- Traditionalists—born before 1946
- Baby Boomers—born between 1946 and 1964
- Generation X—born between 1965 and 1976
- Generation Y, or Millennials—born between 1977 and 1997
- Generation Z—born after 1997
No Contracts required
If our service is not enough to keep you happy, why would a legal contract make you stay! its all about your Customer Experience
Some of the companies we have worked with
Marketing – ensuring you can deliver on your “Brand Promise”
So many people have a miss-understanding of marketing. Yes it includes advertising, events and product promotion but done correctly it encompasses so much more. the 5 pillars below all have to be included to create a cohesive marketing strategy.