discount on all website development
Sales Metrics and why you need a cohesive strategy
CRM without a well-defined strategy is bound to fail.
Few teams within an organization are as data-driven as your sales team. Each and every activity is measurable, and your...
Ethos, Logos, and Pathos
Aristotle is the father of persuasion. More than 2,000 years ago he revealed the three elements that all persuasive arguments must have to be effective. He called these elements "appeals." They are: ethos, logos,...
Managing a Successful Sales Team
- Be results oriented.
- Identify where you are versus what you need.
- Manage expectations.
- Hire coachable reps.
- Set high, but realistic goals.
- Incentivize your team.
- Make learning a priority.
- Use the volume versus value ratio.
- Avoid a “one...
Make it work for you!
The marketing landscape has dramatically changed since I started my first business more than 20 years ago. Back then, there were no search engines or social media platforms. There was no internet as we know...
Focus on what you are good at and get help with the rest.
Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire....