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Ethos, Logos, and Pathos

Ethos, Logos, and Pathos

Aristotle is the father of persuasion. More than 2,000 years ago he revealed the three elements that all persuasive arguments must have to be effective. He called these elements "appeals." They are: ethos, logos,...

How to manage a sales team

Managing a Successful Sales Team

  1. Be results oriented.
  2. Identify where you are versus what you need.
  3. Manage expectations.
  4. Hire coachable reps.
  5. Set high, but realistic goals.
  6. Incentivize your team.
  7. Make learning a priority.
  8. Use the volume versus value ratio.
  9. Avoid a “one...

Think Outside The Box

Make it work for you!

The marketing landscape has dramatically changed since I started my first business more than 20 years ago. Back then, there were no search engines or social media platforms. There was no internet as we know...

Marketing Done Right

Focus on what you are good at and get help with the rest.

Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire....