“However beautiful the strategy,
you should occasionally
look at the results.”
All major Marketing Management decisions can be classified in one of the following categories: Product, Price, Place, Promotion Packaging Positioning and People. These are the variables that we can control in order to best satisfy customers in your target market.
Marketing is creating irresistible experiences that connect with people personally and create the desire to share with others.
It used to be that people needed products to survive. Now products need people to survive.
When all is said and done, your strategy is clear and your marketing plans are aligned. The sales team is trained and ready to go…. Can you operationally deliver on the needs of your staff, customers and suppliers? This is an area often overlooked. Production, Services, Supplies and IT form a critical mesh in your ability to “deliver” on your customer’s expectation.
“You cannot always wait for the perfect time, sometimes you must just dare to jump.”
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